The rules of the
road.

These Terms of Use form a contract between you and Asmita that governs your use of the Asmita platform - the website, the case dashboard, the notice-dispatch system, the audit trail, and any tool or document the platform produces on your behalf.

They do not cover the websites of any platform Asmita sends a takedown notice to, the cybercrime portal at cybercrime.gov.in, or any third-party service you visit from a link in our pages. Those services have their own terms.

By creating an account or using any signed-in feature, you agree to these Terms and to the Privacy Policy.

You may use Asmita if all of the following are true.

• You are eighteen (18) years of age or older.
• You are filing a takedown request for non-consensual intimate content that depicts you, or you are an authorised NGO vouching for an adult survivor with their explicit consent.
• You are located in India, or the platforms you are sending notices to are subject to Indian law.
• You have not been previously suspended from Asmita for abuse.

If you are under 18, Asmita does not collect URLs from you. You will be routed to minor support resources including CHILDLINE 1098, TakeItDown (NCMEC), and cybercrime.gov.in.

Accounts are created with an email address. There are no passwords - Asmita sends a one-time code to your email each time you sign in. You are responsible for keeping your email account secure, because anyone with access to your inbox can sign in to your Asmita case.

You may not share your account with another person, register multiple accounts to circumvent rate limits, or use someone else’s email to register.

A case begins with age attestation and a digital declaration. You then add URLs as text. Asmita identifies the platform from each URL, prepares legally reviewed takedown notices, asks you to approve them, and sends them to the platform’s Grievance Officer or equivalent. A private dashboard shows each platform, response window, and audit trail.

A full walkthrough lives at /how-it-works.

Each case begins with a digital declaration in which you confirm, under penalty of law, that the content you are asking to be removed is non-consensual, depicts you, and that you have the right to demand its removal. This declaration is the legal basis on which platforms act.

A knowingly false declaration is an offence under Section 199 of the Bharatiya Nyaya Sanhita (BNS) and may also attract liability under the Information Technology Act, 2000 and IT Rules 2021. Asmita reserves the right to forward false declarations to law-enforcement authorities at its discretion.

You agree not to use Asmita to do any of the following.

• Submit URLs you do not have the legal right to request removal of, including content depicting other adults without their consent.
• Use Asmita to harass, defame, or extort any person.
• Submit content that is not non-consensual intimate imagery (for example, ordinary public commentary, news reporting, or political speech).
• Probe, scan, or test the vulnerability of any part of the service without authorisation.
• Upload intimate media files. Asmita only accepts URLs as text. Any file upload that bypasses this restriction is a violation of these Terms and may be reported.
• Attempt to gain access to another user’s case dashboard or audit trail.

We may suspend or close an account that violates this section, and may notify affected platforms or law-enforcement authorities where required.

To prevent abuse and to protect platform Grievance Officers from a flood of notices, Asmita enforces rate limits of up to ten URLs per twenty-four hours per account, with corresponding caps on notice dispatch. The limits apply symmetrically to NGO accounts when vouching, except where a higher limit has been explicitly agreed in writing.

Persistent attempts to circumvent rate limits, including registering multiple accounts, will result in suspension.

Survivor-support organisations may be onboarded as vouching partners. A vouching NGO acts only with the explicit, recorded consent of the survivor it is representing, and is bound by an additional partnership agreement that governs case handling and data access. NGO vouching is described in the How it works page.

Asmita prepares and routes legally reviewed takedown notices, tracks platform responses, and assembles evidence packages. That is the scope of the service.

Asmita does not, and cannot, do the following.

• Force a platform to remove content. Platforms decide; we do everything legally available to make removal likely and fast.
• Provide legal advice. The notice templates are legally reviewed, but Asmita is not your lawyer.
• File a First Information Report (FIR) on your behalf. We prepare a police-ready FIR package after seven days; you file it at a station of your choice or through cybercrime.gov.in.
• Hash, fingerprint, or otherwise scan the content of the media. Asmita is a URL-based notice system. Hash-matching services exist elsewhere (for example, StopNCII.org).

All material Asmita produces - code, design, notice templates, evidence formats - is the property of Asmita and its licensors. The audit trail, FIR package, and case data that pertain to your case are yours, and you may download or forward them at any time.

The Asmita name and wordmark may not be used to imply partnership, endorsement, or official affiliation without written permission.

You may close your account at any time. Soft deletion is immediate; a scheduled job permanently erases the account and all linked case data 30 days after soft deletion, in line with the Privacy Policy.

Asmita may suspend or terminate an account for serious or repeated violations of these Terms, for legal compulsion, or for security reasons. We will notify you of any termination unless we are legally prohibited from doing so.

You agree to indemnify and hold Asmita and its operators harmless from any claim, damage, or expense arising from a false declaration, an unlawful use of the platform, or a breach of these Terms by you. This indemnity does not apply to claims caused by Asmita’s own negligence or wilful misconduct.

Asmita is offered free of charge as a public-interest tool. To the maximum extent permitted by law, Asmita and its operators are not liable for indirect, incidental, or consequential damages, or for the conduct of any third party (including the platforms to whom we send notices).

Nothing in these Terms excludes any liability that cannot be excluded under Indian law, including liability for death or personal injury caused by negligence.

These Terms are governed by the laws of the Republic of India. Any dispute arising under them is subject to the exclusive jurisdiction of the courts at New Delhi.

Before any dispute is taken to court, you agree to first raise it with the Grievance Officer at /contact so we can attempt good-faith resolution.

We will post any change to these Terms at this URL, with a new “Last updated” date at the top. For material changes - anything that meaningfully reduces your rights or expands your obligations - we will give you at least 30 days’ advance notice by email before the change takes effect. Continued use of the service after the effective date constitutes acceptance.

For questions about these Terms, write to the Grievance Officer at grievance@asmita.in or use the contact page.